The Automatic Teller Machine (ATM) has brought
convenience for consumers and cost savings for banks.
However, moving transactions onto automated channels
brings with it the pain of losing personal contact with
customers. But what if the ATM channel could help you to
improve customer loyalty and generate revenue?
NCR’s APTRA™ Relate lets you integrate the ATM channel
into your overall Customer Relationship Management (CRM)
strategy. APTRA Relate lets you deliver a personalized
customer experience and targeted marketing at the ATM.
Take advantage of your most-touched channel to build
relationships with your customers.
Differentiate the customer experience at the ATM channel
and provide a better service with APTRA Relate. Greet
your customer by name, in their preferred language and
let them save their favorite transaction amount and
receipt option. Improve the customer experience while
shortening the overall transaction time.
APTRA Relate allows you to run your
targeted marketing campaign at the ATM channel, at
lower cost and with higher chance of fulfillment.
Campaigns can be pre-approved and permission based and
interested customers can be followed up through your
other channels, like the branch, call center and direct
mail.
No matter what your current CRM strategy is, APTRA
Relate can provide a tailored solution that integrates
self-service with the rest of your banking channels,
builds loyalty, increases customer retention and makes
you money.
